As of 2021, Instagram has more than 2 billion active users, according to a report published by Statista. Some marketers call Instagram the trendsetter and the OG of digital marketing.
If you just look at how Instagram has worked over the years, you will see how influencer and content marketing has taken roots from the same platform. Instagram is solely responsible for shaping the creator economy and social media commerce and providing brands with a way to engage with their target market.
So, how can you use Instagram marketing to enhance your digital branding in 2023? Here is everything you must know if you’re wondering about strategies you can employ to grow your digital brand.
What is Instagram Marketing?
Instagram marketing is the practice or method of using Instagram to maintain your brand’s digital presence, grow awareness, reach out to potential target markets, generate leads, and convert them into sales.
Although many social media platforms are available for digital marketing which could be a major advantage to your business, Instagram is a favorite of every brand.
That is mainly because Instagram marketing is highly effective for brands, creators, and entrepreneurs due to the demographics of its active users. Not to mention, Instagram offers an organic opportunity for content marketing. It allows you to engage with your customers and build a bridge that no other platform has offered yet, which is why it is far more useful than any other social media platform.
Some Instagram marketing strategies that you can employ are as follows:
- Paid content
- Organic content
- Influencer marketing
- Call-to-action
Instagram is also home to 2 million advertisers, and marketers who have already used it to grow their brand will attest to the fact their revenues grew manifold. It is just about ensuring you’re utilizing the platform properly and employing strategies to enhance your digital branding.
What could those strategies be? Do you use hashtags or promote user content? We are discussing some essential Instagram marketing strategies below that will help you out.
5 Instagram Marketing Strategies for Digital Branding
Did you know that 90% of users on Instagram follow brand accounts? Active users on the platform are more eager to discover the latest updates of their favorite brands, artists, and creators.
So, you can use their eagerness to your benefit and provide them with exactly what they are looking for via the following strategies:
1. Hashtag Campaigns
Instagram users enjoy creating content. They search for unique ideas and want to turn their profiles into small blogs. You can use this to your brand’s advantage and get direct help from users for digital branding.
Create a hashtag campaign. Ask your customers to share video and picture content of their experiences in the context of your hashtag. This benefits you from getting recognized by the masses and ensures you can reach out to more potential target audiences.
2. Optimizing Instagram Bio
Not many brands and creators realize this, but your Instagram bio is the first thing a customer notices about your brand. So, if you don’t have an optimal bio that conveys your brand’s message, you will never be able to develop the brand identity needed to move ahead in the game.
Create a personalized, concise bio that delivers a message of your brand’s core identity. You can use your tagline here or develop a slogan that will go ahead in digital branding. Optimize your bio, and don’t forget to add the URL of your website.
After reading your bio, the first thing your customer will do is visit your website. So, ensure there is a link on your profile waiting to be visited, and it should give essential information to your target market in one click.
3. Make Use of Reels
Instagram came forward with the option of IGTV, where creators could post long videos talking about things and bringing forward topics they couldn’t participate in a short video. IGTV was an incredible way for vloggers and brands to generate content that needed maximum detail.
However, with the arrival of TikTok, the user’s attention span continued to grow shorter, and now the audience doesn’t watch a video longer than a few seconds.
That is why you have Instagram reels. Generate more and more content on your reels to grab your audience’s attention. Instagram reels are a fantastic way to ensure your target market is noticing you. They have a far better reach than Instagram posts and are bound to generate more leads.
4. Create an Aesthetic Feed
Have you ever looked at those Instagram profiles with organized grids that looked aesthetic and remained in your head for a long time?
Well, creating an aesthetic feed isn’t easy. It takes a lot of time and effort to develop a feed design that speaks to your brand takes a lot of time and effort. However, it isn’t something that can’t be accomplished.
If you’d like to enhance your digital branding, focus on your profile feed. Make it look aesthetic, so it leaves an impression on the visitor. Organize it so that when someone comes on your profile, it won’t take long for them to find what they were looking for.
5. Tell Your Story
Lastly, the images, videos, and captions you share on your Instagram, should tell your story. Nobody would know what your brand stands for if they didn’t know your entire story.
So, whichever social media campaign you create, design it to convey your brand values and make your customers realize what and who you are.
Common FAQs About Instagram Marketing
Answering some common FAQs about Instagram marketing below:
How does Instagram work for marketing?
With the help of Instagram, you can switch to a business account, publish sponsored ads, use Instagram stories, develop an engaging brand hashtag and do much more to market your brand.
How to build a brand on Instagram?
You will have to start with a public profile, grow your community, collaborate with influencers, post content, engage with users and drive traffic to your website.
Final Thoughts
Instagram marketing is a bulletproof way to impact your audience. It allows you to engage with your customers directly and promote content depicting your brand values and the message you want to convey.
Launch hashtag campaigns and share user-generated content to make an impact. Ensure your feed looks aesthetic and delivers your core values through your Instagram bio. These are some of the sure-shot ways for digital branding that will resonate with your target market.
Instagram users enjoy stellar and high-quality content. So, create content your audience will relate to, which should help you maintain your digital presence.
