If your business has a website, you want potential customers to find it. The best way to do this is by leveraging search engine optimization (SEO) tools like keywords, backlinks, and page authority. The best way to use these tools effectively is to understand what they are and how they help your site.
While keywords and backlinks continue to be relevant, web developers often wonder if page authority is still relevant in 2023. The quick answer is yes, page authority can help your website rank highly on Google search results pages.
Rather than trying to change your page authority alone, you can find a list of top SEO link building agencies to improve your website’s search ranking.
What is Page Authority?
Page authority is a score Google uses to rank an individual web page, while domain authority is the score given to a website. Page authority scores range between zero and 100, with 100 being the ultimate in authority and trustworthiness. Google uses a variety of metrics to determine page authority.
How Google Figures Page Authority
While figuring page authority, Google uses several factors. The search engine giant compares websites to each other using three metrics:
- Trustworthiness
- Links
- Updates
Ranking Page Authority
Google gives websites a numerical value for page authority because it helps users choose trustworthy and reliable websites. The scores show that Google determines the website has frequent updates, which makes it reliable. Google determines trustworthiness by the quality of links on the page. A web page with authority could provide false information, but still have a high page authority score.
The Value of Page Authority
Google uses this metric because it shows the reliability of the page. While domain authority is more useful, page authority can help developers understand why some pages get more traffic than others. In general, websites with high domain authority tend to have high page authority, too.
Finding Your Page Authority
Several websites share page authority information. Because the information is valuable, you might have to pay for it. Check websites like Moz and Link Explorer. You can also find page authority and other SEO details on Keyword Explorer. If you pay for Google Analytics, you can find a plethora of SEO tools on your website’s data pages.
Improving Page Authority
Your website’s page authority is not written in stone. You can take steps to improve individual page rankings. One of the easiest methods is removing spam comments. If you have a blog post with opportunities for comments, take a look at who or what posts them. Adding spam to a website is unethical and lowers the host’s authority.
You can improve your website’s page authority by adding quality links and backlinks. If you link information within your blog posts, only use websites with authority, like reliable news organizations and academic studies. Google evaluates a few metrics with link building, including the no-follow feature, the number of outbound links, link location, and the authority of the linked page.
