Press releases have been game-changers for a long time! From big companies to beginner start-ups, all types of companies can capture attention using well-crafted press releases. This guide covers all the vital pointers on the importance of press releases and some of the best paid and free templates for your rescue. We have also covered how using press release templates can work wonders to take your brand to new heights.
What is a Press Release?
If your key goal is to gain immediate exposure from an established audience base, opting for a press release will help you attain that easily!
Keep reading further to gather details about the different Press release templates for easy access and use.
When do you need a Press Release?
There are many cases when you need a press release. Some of them are given below:
- 1. All new website owners or upcoming brands require that initial traction to get hit in the market and get eyes on their products and services.
- 2. In case, you launched a new product or service, your marketing strategy must include putting a press release to aware the audience regarding the new launch.
- 3. Press releases also come in handy when you are looking for new recruits in the firm and grab the attention of top talents in the industry.
- 4. For all your new hires for top-level executives, a press release is beneficial to showcase the new faces added to the firm.
How to write a Press Release?
Given below is a sample format to help you ace at crafting the best press releases in no time.
- The company logo in the center highlights the company’s name.
- The release date is on the left side while all the contact information like phone and email is on the right side.
- Heading and sub-heading covering the subject line.
- Body Content beginning with date and city, state. The content should have some quotes included to mark the human touch as well.
- Boilerplate that covers the top details about the company.
- Conclusion covering a CTA (optional) for a hassle-free response.
NOTE: Including social-media links will allow the audience to quickly spread the word for you! Do not miss them.
Best Premium and Free Press Release Templates
Check the free Press release templates below for instant creation and use.
New CEO Press Release Template
It is one of the best free press release templates that can be used by top companies to announce their new CEO hiring with a bash! This simple yet classic template is straightforward to take your company to new heights. You just need a few tweaks in the images and texts which are super quick to make.
Partnership Press Release Template
This excellent Partnership press release template is a completely professional design that comes with customizable elements. We are sure that you will fall for it once you use it. Not just this, its impeccable design makes it usable for other purposes too. The best part is that it comes at no cost!
Free Press Release Templates
If you are someone looking for free press release templates, this one must be on your bucket list. It covers almost all types of events and helps you get the PR job done swiftly. This will turn out to be amazing since you get a bevy of ready-made templates at no cost. You will only have to tweak as per your company details and you’ll be all set to send out your press release in public.
Press Release Templates
Download these free easy-to-use templates and add your company details to get a ready-to-send press release in just a few minutes. This will not just cut your time but also effort to design a template from scratch. This is highly recommended if you are a beginner and low on budget.
Charity Press Release Template
This fully customizable press release template is your go-to template once you decide to go public and reach more traction. You can edit it as per your brand and then, download it in PDF format for further distribution. Not just this, it can also be shared via a private or public link and published on the site as well.
Creative Press Release Template
This creative template will become your best friend once you decide to build your relationship with the media. It has so many customizations available that will help you to position your brand in the best possible way. So, what are you still waiting for? Quickly download this template and get the most out of it!
Event Press Release Template
This template is a must-have for all companies since it can be used to create easy-peasy press releases whenever your company hosts a new event. This is particularly beneficial to promote your upcoming events in a hassle-free manner. This attractive template is all you need to create a terrific brand image in the market.
4. Non Profit – Press Release Template
Grab the public attention with this stunning non-profit press release template at a reasonable cost. All you need to do is alter the color scheme, text, and other visuals and create your personalized press release for your upcoming fundraising event. You are totally going to love it!
Press Release
This fully layered press release is priced at $6 to take your company’s boring press release to new levels. It is not just attractive but also comes with a smart object layer for editing images. You just have to make necessary changes in that particular layer and you are good to go.
Best Press Release Template
Priced at just $6, this press release template is a steal if you are in need of a fully layered terrific design. With just a few changes in images and texts, you will get your desired smart design that will spread your word in a classy way. Believe it or not, once bought, this template will change your company’s life forever!
How to Publish a Press Release
Read all the steps given below to learn the right way to publish your press releases swiftly.
Step 1. Firstly, you must find the top journalists interested in getting more eyes on your company’s press release. Once you find them, grab their contact information for further use.
Step 2. Once this is done, you need to jot down a killer pitch that grabs their attention and hooks them to your brand. Put special focus on the subject line by keeping it short, sweet, and specific.
Step 3. After that, all you need to do is send everything on the right day and at the right time for the best success rate.
Step 4. Lastly, always follow up on your press release if you want to land coverage fast. But make sure you tweak your pitch angle to highlight the importance of your story.
The Benefits of a Press Release
Check out the following benefits of press releases so that you can easily create a high-authority brand name.
Building a good authority and trust
When you go for press releases, they are sure of the instant media coverage and getting a good picture in the public’s eye.
Cheaper Marketing Tool
Since online marketing is going trickier every day, it is essential to swear by the old method of marketing for branding your brand and earning a chance to boost your brand name.
Superb SEO benefits
When your press release is published, you generally get useful backlinks to your site. This simple step will boost your SEO points and make your website more visible than before.
Higher Traffic leads to higher ROI
When a press release is out in the public, everyone becomes curious about the company and will definitely go through your site once. This leads to an immediate increase in traffic and it, in turn, results in more sales.
Good Content distribution strategy
Since your content will be shared across different platforms, you will have an opportunity to have an online presence on different platforms. This is super helpful if you are looking for grabbing attention as a newbie.
Attracting Investors
Getting investors these days is pretty hard and requires a ton of pitches and meetings. Sending out PRs will attract investors on their own and get the best results in a jiffy. Thus, your month’s research and pitching will scrutinize in just a few weeks.
Conclusion
Having good press release templates will help you to reach the zenith of business success quickly. Now that you have got all the details about press releases, it is time to have a look at all the top-notch press-release templates available for free or at some cost to get your hands on excellent designs in a jiffy. Do mention which one worked for you perfectly in the comments below and we’ll see you in the next article.
