In today’s busy world, if you are trying to draw people’s attention towards your brand, business, or company you require an eye-catching logo or ad. The way to do this is by hiring a professional graphic designer. Click this link here now to graphic artist hiring.
The graphic design originates from the ancient concept of cave painting and Egyptian hieroglyphs. Graphic designing aims to attract people to a certain brand and indulge them in buying its product by engaging them in visually appealing content. Almost every brand or company has a designer for developing and modifying its logo or website.
Usually, graphic designs have a concept or theme behind them. For example, if we look at the 1971 Adidas logo, it has three trefoil leaves referring to three continents – Asia, North America, and Europe; and the stripes on the leaves which symbolized the company’s focus on heterogeneity. In 1991 it was modified into a mountain shape which encourages the idea of overcoming challenges and achieving your desired goals.
We can create posters, banners, brand logos, ads, magazines, etc. with the help of graphic design. You can always create your design if you want to.
Types of Graphic Design
Graphic design is a way to visually communicate with users by presenting them attractive images. Types of graphic design are mentioned below:
1. Marketing and advertising graphic design
All the companies sell their products through advertising and marketing. It is the key to attract the target audience. To sell a product, we have to identify a consumer’s need or desire for it. Accordingly, marketing professionals and designers will create an advertisement that engages people.
Examples – Flyers, banners, newspaper ads, billboards, etc.
2. User Interface graphic design
A user interface is the platform where an individual interacts with a device. The device needs to be easily usable for the user to understand and work with it. In the user interface, graphic designers need to create visually appealing designs that will add to the user experience.
Examples: app designs, web page designs, game interface, etc.
3. Publication graphic design
Refers to designing for books, magazines, pamphlets, newspapers, catalogs, and so on. Graphic and publication designers together decide the publications. The designs are usually used in printed form. However, at present, there has been a great deal of digital publishing.
4. Packaging graphic design
Packaging is part of the buying and selling process. Whether we buy from a shop or order online, the product is always delivered to us in a package. Hence, packaging can speak a lot about the company or brand. A designer decides how the packaging will be done, what colors to be used, what details to be written on the product, and so on.
Example: labels, beer can labels.
5. Motion graphic design
Motion graphics singapore refer to something that is in motion, such as, videos, audio, animation that we watch online or on TV. Motion graphic design is very new in the market. It can be seen across digital platforms like YouTube, Facebook, Instagram, etc., giving the youth to create their art form.
Example: banners, logos, trailers, GIFs, videos, presentations.
6. Environmental graphic design
Refers to designs made concerning architecture, environment, landscapes which is a form of navigation, when visiting a place. These include murals, public transportation navigation, museum exhibit layouts, and so on. Environmental designers usually possess communication skills, urban design, and a good sense of maps.
7. Website graphic design
Website design is one of the most common forms of graphic design. Almost all websites are built by a graphic designer. A graphic designer decides what information should be put up on your website, relevant to your company, brand, or business. This helps increase traffic congestion to your website. To do this, the designer must have an insight into user experience, should also know coding, branding, and problem-solving.
8. Art and illustration graphic design
Under this, designers create an original art piece. It can include any form of art. This is a rare form of graphic design.
Example: T-shirt design, graphic novels, comic books, concept art, etc.
Some basic factors to keep in mind while graphic designing:
- Color – All colors have both positive and negative connotations. We relate to our favorite colors and even use them to describe ourselves at times. Choosing the right color scheme and tone is delicate and very important as it represents your company, brand, or business.
- Typography – Selecting the right combination of fonts and their sizes is necessary. Only brief relevant information should be included so that people can easily get to know the information they are looking for. Proper placement of this information should be looked after as well.
- Using pre-designed templates – can be very helpful if you are designing regularly. Making new templates can be time-consuming.
- Symmetry and Balance – fonts or written information, picture icons, any other sections if included should be written in a balanced way, in proportion to one another.
- The Golden Ratio (1:1.618) is a mathematical concept. When used in a design, it becomes easy to put things in proportion, which is also pleasing to the human eye. We are subconsciously attracted to a design possessing the golden ratio.
- Proper Spacing between lines, or columns, or information and images should be appropriate as it adds to the appearance.
- Make sure to use white/blank portions in the right manner. It is important to lay out all the information in the right proportion as it would make your design look neat.
If you want to learn graphic designing, there are several courses available online. The design that you create has to be meaningful. Acquiring the right knowledge and skills before creating a design is hence necessary.
To build a career in graphic designing you have to identify your reasons for doing it. You have to find the type of graphic design that you are passionate about. Graphic designing is a growing platform and you can build a future in it.
If you are planning to start up your own company or making your business digital, for which you might need a logo or site; there are a number of companies whom you can hire for the job. Some of them are Make Any Design, Ditto, JH Web Solutions, and so on. It is always better to hire a professional as this is a crucial part of contributing to the brand or company.
