Google is a hotly debated topic among search marketers worldwide. Still, we can all agree on one thing: Google provides many tools and capabilities that may help any business, large or small, grow and maximize its efforts. There’s something for everyone, from development tools to company management to essential digital marketing trends and resources.
As a result, we’ve compiled a list of essential Google marketing tools available to you, so you can rest assured that your company is making the most of Google’s help.
Let’s begin!
What is a Google Business Profile?
Business owners know that the initial impressions of their company will likely come from an online search engine like Google.
It recognizes you as a legitimate business if you have a Google Business Profile. As a result, you will appear in local search and map results for customers looking for businesses like yours.
Customers may also submit Google reviews for your digital marketing business, which helps establish your trust and generate new business prospects.
Also, if someone is searching for a local service or company, it enables you to show up on the Google search results page’s map results. It also allows you to display your company hours, contact information, and even directions to your location if customers need to visit you.
What Are the Benefits of Having a Google Business Profile?
The importance of your Google Business Profile can’t be overstated since it’s typically the first thing people see when looking for your company online. It has several advantages, so as an example of what you may expect from optimizing your account, here are a few significant benefits:
- Having a thorough Google Business Profile might boost a company’s local SEO ranking.
- It immediately creates an impression on searchers who see your business’s key information shown.
- It integrates with Google Maps, making it simpler for customers to discover your company on the world’s most popular mobile map and directions application.
- Customers may use the Google Business interface to send messages straight to your corporate phone or email.
It used to be that having a Google Business Profile offered a company an edge in the marketplace.
If you don’t have one, you’re at a significant disadvantage, and you miss out on the chance to communicate with prospective consumers about who you are, what you do, where you are located, when you are open, and how people feel about you.
You must first set up or claim a Google Business Profile for this service to work.
To keep clients returning to your business, you can use a Google Business Profile to keep them up to speed on the latest news and promotions. Sharing photos, videos, status updates, and links through your Google business page keeps your connections up to date. You may also see and respond to consumer comments and inquiries from your profile.
Essential Google Marketing Tools List
Now, as promised, let’s take a look at the top Google Marketing Tools your business can benefit, starting with:
Google Sites
Google Sites is a useful Google marketing tool to aid you in the faster creation of sites. The best part is that you get to both create and edit these sites effortlessly in no time. Not just this, it is a superb tool for building team sites for all types of devices, be it desktops/PC or mobiles. Thus, you get elegant team sites built for your enterprise at zero cost.
Not only is it cost-saving, but it is also quite easy to use as well. From using the best Google Fonts to connecting your folders and documents from Drive, Google Sites is your go-to tool for everything you want to showcase online. It is marvelously designed to cater to all your needs by making use of Google Sites Templates for easy smart work.
It also allows real-time co-editing and collaboration with the help of Google Docs and Drive. Owing to its excellent sharing controls, they make it swift to share anything in a jiffy. With intelligent Google My Business optimization on its go, you don’t have to worry about anything at all.
Google Analytics
One of the most useful Google tools for marketers is Google Analytics.
Each business with a website should have a Google Analytics account for tracking and analyzing website traffic. It is a premium product and one of the most extensively used website analytics solutions available.
GA contains information on users’ demographics, preferences, and behavior. It also includes information about the channels via which third-party campaigns are acquired.
With everything in one place, it’s easier to make connections between your data. Having all of your data implies that you have more opportunities to find new insights:
- search for engaging landing pages that bring in traffic from organic search;
- resolve landing pages with high levels of interaction but little visits from search engines;
- discover the most relevant search terms for each landing page.
Google Analytics lets you keep track of changes in your website traffic, allowing you to see whether there is a correlation to Google penalties. You can also use this tool to better monitor your total organic traffic to understand your visitors and their activities on your website. You can use it to track particular user interactions while they are on your website.
Google Ads
The next tool in our Google marketing tools list is Google Ads. If you’re not generating the wanted organic traffic, you may think about exploring a sponsored search campaign utilizing Google Ads.
Google Ads is an optional service that allows you to establish advertising campaigns on Google Search, YouTube, Mobile Apps, and third-party websites through retargeting.
It is a kind of advertising that is based on a bidding technique. When you establish a campaign, you may include a landing page and short adverts, service offers, product listings, video material, and the ability to drive mobile application installations.
You may pick between three price models, depending on the sort of service you choose to use:
- pay-per-click (PPC) method for generating website traffic;
- cost-per-acquisition (CPA) for conversion acquisition;
- cost-per-thousand viewable impressions (vCPM) for raising awareness.
The first two price models are accessible for sponsored search. At the same time, the third one may be available exclusively for Display Network campaigns (an extensive collection of websites, videos, and applications where your advertising can appear).
Google Ads can provide you loads of insights on searched keyword phrases, top-performing landing pages, type of users, and other specific data.
Keyword Planner
Google Keyword Planner is an essential element from the Google Ads features. No matter whether you pay for it or not, you’re free to utilize it. There’s a catch, however. If you have an active campaign, you’ll receive more information than you would if you had a non-paid account.
Use it to find out what words people are searching for in other countries and languages, and how many people are searching for the same thing. You may use filters to narrow down your search results only to show what you’re looking for.
Google AdSense
Have you ever developed a specialized website for linking, affiliate marketing, content creation, or for any other reason that never worked out for you?
Google AdSense is an excellent option if you have no other purpose for the website and aren’t utilizing it for anything else at the moment.
Are you familiar with advertisements that display on websites to the right, left, or at the bottom of a page? Publishers offer some of these advertisements automatically. You may view adverts that are text-based, image-based, video-based, or even interactive media targeted for the site’s audience.
You may make passive revenue by simply inserting ad code in your website’s header, content, and sidebar. The amount you earn will vary depending on the website’s subject and the number of visitors.
Google Trends
Google Trends is a free tool in the list of Google marketing tools that examines the popularity of a specific topic/keyword across Web, News, Shopping, and YouTube searches. The website makes use of graphs to present data and compare operations.
Google Trends may be quite beneficial for businesses in identifying trends and analyzing the growth of specific keywords and search terms. You can quickly discover seasonal patterns and generate relevant content at a suitable point.
While we strongly believe in evergreen content, seasonal material may provide an extra spike in traffic that should not be shunned.
Google Alerts
Google Alerts is a service that allows you to manage your online reputation by subscribing to subjects or businesses of interest. Each alert has customized settings based on your preferences.
Google Alerts may be used by businesses to get updates about specific topics and stay informed about what’s happening in their industry. You’ll get emails whenever Google discovers an article on a subject for which you’ve set an alert.
The application is advantageous when you want to monitor your brand or identify trends, identify your competitors, and gather vital information for future marketing initiatives. With this Google tool, you can determine the precise location of your competitors and the type of advertised content.
Google Calendar
For every company owner, task organization is critical for management and efficiency. Google Calendar is a time management application that enables you to plan and get reminders for meetings and events.
The calendar’s advantage is that it can be synced with your smartphone to always have all of your appointments in one place. It is possible to organize your calendars and view all of the relevant information sorted by that. Invite your guests to the gatherings and make sure they get reminders.
With Google Calendar, you can plan any event, connect third-party plug-ins, and better manage your time and activities.
It’s no longer a need to worry about events clashing or schedules conflicting with one another, thanks to Google Calendar’s availability check. Sharing calendars, creating reminders, and exporting events and calendars are also available.
Google Assistant
As a virtual assistant driven by AI, Google Assistant can be used with smartphones, smart home devices, and more. Google has made it really simple to use and set up to discover whatever you want (emails, messages, phone numbers) by allowing you to do voice searches and customize your content, even when you’re offline.
There are a number of capabilities in Google Assistant that may help businesses run their daily operations more effectively and efficiently. This app allows you to do the following things:
- Find contacts, phone, email, and send messages via social media applications;
- Set up various activities on your phone, such as an alarm set and turning on Bluetooth;
Google Assistant lets consumers purchase things, make appointments, discover shops, and more. Whatever your company’s focus, Assistant may be a valuable tool for your customers.
Google Drive
You may store business information, statistical data, presentations, documents, spreadsheets, and other files that you believe are important to your business using Google Drive. It’s simple to use and syncs with your phone to keep your data safe. For free, you may store up to 15 GB of data.
Multiple users may work together on documents, or you can restrict access to a read-only version. If you want to gather survey responses, crowdsourced post information, and other data, you can even send forms through a link or directly in an email.
Mobile access to cloud storage is a must-have feature for enterprises. Fortunately, Drive makes it easy to find. In reality, Drive allows users to work on documents when they are not connected to the internet. When you consider how many businesses are expected to be flexible and mobile, this is really crucial.
Google Cloud
In addition to providing safe storage, Google Cloud offers a wide range of helpful connectors, including data analytics solutions. Gmail, Calendar, Docs, and Drive are all supported. Whether you’re building, creating, coding, or storing, the service promises exceptional security.
Google gives you $300 to try out various services for a year when you initially sign up for an account. Google Cloud has a plethora of options for users:
- Move all of your data to the cloud;
- The hybrid option enables you to deal with open container-based systems;
- Test out the platform for managing APIs;
- Connect your IoT devices to each other.
Google is a leader in putting security first. Customers with Enterprise subscriptions even get their own Access Transparency Report. If you’re a huge corporation, you’ll appreciate having this degree of access control.
Google Slides
Google Slides is a powerful tool that helps in creating beautiful presentations that can be instantly shared in a real-time environment. Being an easy-to-use platform, it is a terrific tool in our Google marketing tools list that has the best Google fonts to create impactful presentations for business and personal use in a jiffy.
Be it for personal or professional use, you can even add images and videos to design a professional video presentation in no time. With real-time edits and comments, anyone can seamlessly connect with other Google apps. One of its features is the use of action items and Smart Compose that aid in extending intelligence as well as collaboration to all your PowerPoint files.
Security is a key to Google slides, making them take industry-leading measures to impart top-level security at all times. Also, being a cloud-native tool, all the local files will not be used and thus, devices will have minimal risk.
Google Podcasts
Google Podcasts is a terrific tool that lets you play all the latest episodes from all your loved podcast shows. Not just this, it caters to all your listening needs at lightening fast speed and helps in exploring top podcast shows and episode recommendations besides overseeing all the listening activities in an easy manner.
It even has separate applications for both Android and iOS users to help in faster access via their smartphone. Thus, once you download it, it will become your favorite app for all popular and trending podcasts from around the world.
So, what are you waiting for? Just go and open the app for the best podcast recommendations. You will love the Google Assistant that lets you instantly connect with your custom searches and get engaged in listening to the best podcasts. You can even create queues or buy subscriptions for the best podcasting experience.
YouTube
YouTube is a popular Video marketing tool of the 21st century. With the help of free video editing software you can create professional videos for your business. You can even add relevant SEO information and publish it effortlessly for faster reach.
The unique thing about this Google marketing tools is that it has helped over 5 million people with good earnings over the past few years. This means that if you know video editing and have great knowledge or experiences to share, anybody can start investing their time on YouTube and earn as per their growing views. Some top YouTubers earn millions per month.
You can sign in to YouTube using your Gmail account and start sharing useful content across the platform. Not just this, you can even explore and watch your favorite YouTube videos to learn new skills.
Recommended: How to Drive More Sales Through Video Marketing
Wrapping Up
As we discussed in this article – there are numerous Google marketing tools available for any business.
One of the easiest and most efficient methods to get your company listed on Google is to create a Google Business Profile. Google’s algorithms have evolved to take into account user intent as more and more search queries are becoming location-specific.
