Shopify is a recognized eCommerce platform that can handle both inventory and orders. This is the perfect solution for designers who don’t want to deal with the hassle of managing an online store. The success of your Shopify store depends on the quality of traffic your store receives. The best prices, the best products, and raving reviews may make your online store stand out.
Still, if your online store doesn’t get enough traffic, it won’t earn you enough money. This is where Search Engine Optimization jumps in to drive organic traffic to your website. SEO is the perfect strategy to make your store visible to a larger group of people. Following the best practices helps you boost a website’s exposure, ranking, and user experience.
To get professional assistance for your Shopify Store, relying on the Shopify Development Service provider is your go-to choice as they can manage everything from scratch. Wondering about best SEO practices? This article is for you. Here, we will introduce you to the best SEO practices for driving organic traffic to your website.
About Shopify SEO
The Shopify SEO strategy helps you to rank your store higher on the SERPs by using organic SEO tactics.
With Shopify SEO, you can conduct activities to enhance your current shop and resolve all the issues causing reduced web traffic and sales.
This may result in a more meaningful user experience or a better user experience. A cost-effective way to generate revenue is through SEO instead of paid advertising.
Also read: Is Shopify Good for SEO? A Quick Guide
Why Shopify SEO is essential for driving traffic to your website?
Advertising at no cost
SEO allows you to improve the ranking of your Shopify store on the internet without spending much money.
By optimizing your website, you can make it simpler for prospects to find your business online. By using SEO, you will be able to reach a large audience with your product without paying anything and gaining more customers.
Boosts page ranking
If your customers want to purchase products from your store, they are more likely to choose the website, and stores ranked highly on Google, except loyal consumers. The best way to make your store easy to find is through SEO. Shopify marketing strategies that use SEO increase the chances of your store ranking higher in search engine results.
Maintaining a competitive edge
Outranking your competition requires you to learn from your competitors. Competitors’ strategies can help you outrank your competition. It is possible to produce content that complements what they do, but it is also possible to do things better than they do to gain a competitive edge. Several online tools allow you to spy on your competitors’ SEO practices to see what works and what doesn’t.
Boost sales
SEO helps your business gain exposure and increase traffic, resulting in more customers and sales. eCommerce businesses strive to maximize profit at all costs. A downward trend in sales prevents you from maximizing profits. Choosing the right SEO strategies can help you rank higher on Google, increasing the number of people discovering your products and increasing sales.
8 Shopify SEO Strategies to drive organic traffic to your store
SEO strategies can improve the visibility and discoverability of your Shopify eCommerce store. eCommerce businesses that neglect SEO in their marketing campaigns struggle to attract traffic. Here are some strategies to make your Shopify store stand out in the market and drive organic traffic.
Improve the design of your Shopify store
The design of your Shopify store is vital to its success. Shopify store designs must provide excellent user experiences for customers.
Structure refers to how your site is designed. The type of pages on a website depends on the industry. Shopify has pages such as the home page, the blog page, the category page, and the product page. You need to enhance the design quality for each category to keep the customer engaged with your website.
Make your Shopify images more attractive
eCommerce businesses rely heavily on images. A study showed that using images effectively can increase website traffic.
Image optimization improves your site’s ranking on search engines. Not optimizing images can negatively affect your website’s functionality, resulting in a poor user experience.
Keyword research
The use of keywords makes your products and services more visible to people. By conducting keyword research, an e-commerce business can determine the languages its audience searches for products.
How can companies discover which keywords people use to find their products? Using keyword research tools can help you figure out what’s trending.
Take the time to optimize your titles, meta descriptions, and URLs
The titles and descriptions of web pages are vital to Google’s crawlers in providing useful information. Increased Shopify organic traffic directly affects your search engine ranking.
Don’t leave out essential keywords in your titles. You’ve got to write short, engaging meta descriptions that make customers want to visit your store. Here’s where you should add relevant keywords.
Boost the speed of your Shopify site
Google ranks sites based on their speed. The speed of a website refers to how quickly it loads pages on a browser.
Among consumers, 47% expect websites to load within two seconds. Approximately 40% of people abandon websites that take more than three seconds to load.
When your browser loads quickly, you improve your site’s ranking on search engines and increase traffic.
Identify and fix duplicate content problems
The term duplicate content refers to a website’s text matching the text on another page. In other words, it relates to the content appearing on multiple sites. Google and Bing ignore internal content duplication but severely penalize online sites that duplicate content from other websites.
Enhance product descriptions and pages
The product pages of your Shopify store can be optimized to increase organic traffic. Furthermore, Shopify SEO optimization will help customers find your store more quickly when they’re ready to purchase. For Shopify stores, follow these tips for organic SEO:
- Make sure your descriptions highlight the benefits and features of your products
- Make sure your content contains relevant keywords
- Make sure your images are high-quality and optimized.
Make sure your images have alt text
Using alt text makes your images easier for search engines to understand. Including appropriate alt tags with relevant keywords in conjunction with the images is always advisable. Shopify users benefit from this practice as it increases organic traffic and improves rankings.
Related: Shopify Pros and Cons – Pricing, Payments and New Features
Conclusion
Improving SEO aims to increase organic traffic while providing customers with a personalized experience. This is where the need to hire Shopify developers comes in. Shopify developers can help you develop top-of-the-line websites and utilize the best SEO measures to get your website on top of the Search Engine Result Pages. Can’t decide how to proceed? We are helping to help. Contact us and get professional assistance along the way.
