So, you’re trying to make it big as a skincare brand?
Just like you preach the importance of a glowing skin, you shouldn’t neglect the inclusion of a brilliant skincare logo design in your branding to make it a success.
Since we’ve completely gone online during the pandemic, it has become difficult to seek consumer’s attention through smaller mobile screens and invite them to explore our products.
So, what would you do to become a successful skincare brand in this severe online competition?
Well, there are a few skincare logo design trends that you may follow in 2021 and ensure your brand’s success and customer retention.
Come, let us share these awesome skincare logo design trends in 2021, below!
It’s a known fact that wordmarks rule the logo-verse and this is a big turnoff for new brands that may appear identical to the existing (and popular) ones. In order to make your skincare brand a success, you need to take risks and try some other logo types that justify your brand’s true image.
For instance, you may turn to mascot logo types that include a character to give your brand an identity in the market. Or you may opt for a combination mark, for your skincare logo design, if you want to play safe with a wordmark logo.
Invoke Right Feeling
Most of the skincare logo design examples have a universal white color for easy readability on product packaging. White works with any background but not anymore especially when the competition is high and you want to stand out, don’t you?
So, study color psychology or have your designer research a bit on how colors impact different impressions on a human brain. The key rule is to pick a color that makes your white text prominent as well as relate with your brand’s promise while you invest in your custom Skincare logo design.
Say NO to Serif Tribe
If we look around, there’s an abundance of logos with either Serif fonts or Sans-Serif typefaces!
It’s good to play safe but don’t forget that you want your skincare brand to stand out in the competition. So, try using a different font family than choosing the monopolists in the design world, the Serif Family.
In order to create a beautiful skincare logo design, you may opt for script fonts that portray the accurate image of your beauty brand. And the other reason is the curvy typefaces that you’ll only get in a script font for beautifying your skincare logo, too.
Say Hello to Shapes
Just like fonts, colors and logo types, there’s another special recipe to create a wonderful logo design – shapes!
Yes, shapes help you in increasing the attraction level of your skincare logo design if you know how to pick the right one. Plus, it can invigorate such wonderful feelings in your brand’s corporate face (the logo) that you’ll find it easy to relate with the core consumers.
There are several basic shapes, circle, rectangle, oval, and more!
You can either go for a singular shape or try experimenting with more than one to give your logo design a special treatment.
Direct the Eyes with Frames
Not everyone has an artistic eye but you can guide them to view your brand’s logo as you want.
How? Well, there’s a special technique to train a human eye to follow along the logo pattern – try adding frames!
Yes, frames can help your consumers to decipher your skincare logo’s core design and understand the true meaning that you’ve hidden in it.
Also, it can give your skincare logo a special status amongst those brands who simply have their name or a random symbol as logo.
Introduce Brand, Accurately
Since you’re trying to make a place in the market, you need to be accurate in everything starting from the core beauty category of your brand.
Sure, you’re a skincare brand but what particular skincare benefit do you offer?
In order to add clarity in your brand’s logo design, add a tagline beneath it!
Doing so would offer your consumers the ease to understand the key category of your brand as well as they’ll find it easy to relate with your skincare products via an attractive tagline.